-This is the first advert with George Clooney, I believe the target audience of this Advert would be 30+, Coffee Drinkers and people who are in the A1, B1 or C1 social grade, because many people will now view Nespresso as a very high class brand of coffee due to the Persona that George Clooney carries with him.
-I think that David Beckham would be a great replacement for the Nespresso Advert, because he also is very suave and sophisticated. David Beckham also does his own advert in similar ways to the Nespresso, also David Beckham would be a great replacement for George Clooney because he is very admirable due to his charity work with UNICEF and also by changing peoples lives around the globe.
-An alternative approach for advertising this product could be going deep into the production of the Coffee beans and showing how they are made and what additives they use, this may be seen as admirable depending on the production methods they use. for example, if they use very ethical production methods, people will most probably admire the company more and potentially purchase their products. Whereas, if they don't use very ethical methods of production, they may either stop purchasing their product or purchase it less.
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